FREE SHIPPING a Marketing Strategy From the Past

Is "free shipping" an oxymoron?

In this day of climate change, asthma and cancer, is it realistic for a socially conscious company to offer "free shipping" as a marketing strategy?

I've been visiting with various leaders in the transportation chain -- from truckers to insurance salesmen to aerodynamics marketers to APU designers to state regulators to owner/operators...and retailers. And my takeaway is that we are overdosing on goods movement!

Addicted to oil? That's too simple. Addicted to cheap, invisible choice that depends on oil, distant manufacturing, cheap natural resources, localized environmental and health burdens...the list of effects from our 'cause' of runaway transportation seems endless.

No one WANTS to give anyone asthma. No one WANTS to have a plate of food travel 2,000 miles. No one WANTS to force companies to outsource manufacturing jobs. We hold our nose and just do it because everyone else is doing it. Because it is expected.

Identify your SYSTEM(s)

It's about the SYSTEM we have developed.

Refine Your Systems

So what's the 'solution'?

Reduce Your Footprint by 50%

That reduction requires sacrifice by each of us.

Some Green Marketing Solutions to Consider...and Implement 

Reduce transportation. Increase localization.

Reduce blindness to excesses. Increase truth in marketing.

Reduce stuff. Increase personal relationships.

Reduce loopholes and compliance. Increase personal responsibility.

Reduce footprints on the earth. Increase real life connections and solutions.

Everyone's system is different. Only you can design a better approach that is less wasteful, more respectful of this real, closed system world.

It's up to each of us -- and it's no longer an option. We're in an emergency. There is no "free shipping". Everything has a cost whether or not we know what it is. What will you and I do about it?

Read more details about green business practices...and green marketing  at CaliforniaGreenSolutions.com