High Performance Marketing is the New Green
Who would think, after watching all of the high-glamor television and
Internet ads for new cars that safety matters more than paint color!Maybe the sustainability message is getting through -- quality matters! Value matters -- and that's not just price. Performance matter. All those features are part of sustainable product design and service.
As the Federal Trade Commission looks at environmental claims in more depth, it's time to take a look at what truly is wanted in the marketplace -- and it looks like the safety and quality messages are gaining on the label of the day...like glamor or sexy style that's out of date in nine months.
A 2008 survey also revealed that car buyers consider safety and quality as the most important consideration, followed by value, performance, environmental friendliness, design, and technical innovation.
Source: Consumer Reports' 2008 Car Brand Perception Survey
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