Wal-Mart Adopts Sustainability Standards for their Supply Chain - Solutions for Green Marketing

Wal-Mart Adopts Sustainability Standards for their Supply Chain

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THE WAL-MART SUSTAINABILITY SCORECARD

It’s likely that you’ll soon have to comply with your customers’ sustainability initiatives as well as your own. That's the case if you provide products for the Wal-Mart chain of retail outlets.

Wal-Mart has taken a "lifecycle approach" to packaging with objectives covering reduction in waste and renewable energy. Nine weighted parameters of Wal-Mart's sustainability scorecard are measured for their prospective and current vendors.

Wal-Mart has told its buyers that, starting in 2008, they should consider the packaging scores when choosing among various products for its Wal-Mart and Sam's Club stores. Matt Kistler, Vice President - Package and Product Innovations, Sam's Club Wal-Mart

Part of the challenge in rolling out greener products is informing customers about changes that affect their perception of savings. Wal-Mart's April 2008 "Earth Month" promotion is highlighting its greener products and informing customers how making better choices, especially on a large scale, can cause a difference. Wal-Mart is featuring more than 50 products in stores and 500 online, from transitional cotton shirts to mulch made from rubber to Clorox Green Works products.

The majority of Wal-Mart's environmental footprint comes from suppliers. The company has direct control on about 8 percent of its footprint, with the remaining 92 percent coming from its supply chain.

To green its supply chain the company launched a it's "Wal-Mart Packaging Scorecard" in 2007 . By filling in information about products' packaging, suppliers are rated and find out their rank in relation to peers. Kistler said Wal-Mart works with suppliers, telling them what they can do to improve and let them know what other suppliers have done to reduce packaging.

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