Unique Product Identification Numbers
From the day Intelligent Nutrients's product was made available to consumers, the bottles, cartons, cases, and pallets have all carried unique identification numbers tied into the Digital Authentication, Track and Trace (DATT) system from Verify Brand LLC.
"DATT emerged from the pharmaceutical industry, where certain drugs have to be tracked every step of the way. It's an extremely effective defense against diverters and counterfeiters," says Rick Goldberg, IN Directing Manager.
A Verify Brand solution will help detect and deter counterfeiting and diversion, isolate other unauthorized activities and support improved forward and reverse logistics management, e.g. recalls, returns and warranty claims. A Web-based brand protection solution for product authentication and improved product tracking can identify and isolate the location of counterfeit, adulterated or diverted products, isolate an issue and support real time responses to these events. This dramatically increases barriers to entry for both current and potential counterfeiters and diverters. In fact, the mere presence of this system can deter would-be counterfeiters or drive current offenders away.
Item level unique identification of products, grouped through parent-child relationships for distribution efficiency and easy access to Web-based authentication will provide a currently unavailable level of visibility into the movement of products throughout the supply chain, up to and including the point of use and when returned to the manufacturer for whatever reason.All system are constantly monitored, logged, analyzed and viewed or reported dynamically. This enables Verify Brand and the brand owner to dynamically and in real time:
- Identify and locate counterfeit or diverted product
- Identify less than trustworthy supply chain partners
- Verify returned product authenticity
- Manage contract manufacturing
- Track product movement
- Initiate or manage product recalls
- Measure system usage patterns and frequency
- Determine who is using the system (or not) and where
- Measure and monitor customer buying activity and patterns
- Adjust or increase system usage where needed
- Pinpoint system usage abuse or problems
- Obtain valuable data and feedback from the supply chain and customers
- Improve non-security related supply chain management activities, e.g. inventory management
- Disseminate targeted brand and marketing messages
- Provide data for a regular and quantifiable Return on Investment
More info: Verify Brand and Intelligent Nutrients