A number of orporations
are now publicly committed to sustainability. But, beneath the public
relations happy face, executives and managers are perplexed.
Many executives have families, and it would appear they have a human interest in a sustainable world for their families -- and that human heart is increasing seen among executives who have a genuine desire to work in an ethical and sustainable manner. However, when the most conscientious of these executives engage with their stakeholders for that purpose, they sometimes are surprised by a generalized encounter of hardball politics, hostile activists, self-interested elites, and unpredictable attacks.
What executives must understand is that their own experience of their company's policies might not be the public's encounter. However, if corporate executives need a guide for coping with the array of ideas, feelings, and experiences that can be thrown at them, this book can offer some clues.
Stakeholder Politics: Social Capital, Sustainable Development and The Corporation
gives companies a "how to" guide for addressing the twin problems of
maintaining political legitimacy, and promoting sustainable
development.
"The text presents a typology of stakeholder networks that
helps managers and community leaders identify and improve the social
capital patterns in their own networks." That's good, because green marketing -- or socially responsible behavior -- must start with internal purging and restoration of a system that deserves respect.
Once executives know these patterns,
they can move their networks towards those that foster sustainable
community development.
Stakeholder Politics: Social Capital, Sustainable Development and The Corporation describes vivid cases in which managers
and community stakeholders have used the authors' approach
successfully, and in addition provides managers with handy tools for
predicting and avoiding community-level socio-political risk around
stakeholder issues. With its proven and practical approach, Stakeholder Politics
promises to be a valuable guide for managers and academics who are
invested in sustainable development worldwide and stakeholder issues
alike.
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Stakeholder Politics Social Capital, Sustainable Development, and the Corporation Robert Boutilier 2009, Available Now Buy this book |