Demonstrate Your Decision-Ready Information

Where's the beef? Well...meeting value, that is.

Architect Scott Simpson described a concept KlingStubbins called a team structure and the industry now calls Integrated Project Delivery (IPD). The concept is key for a collaborative project approach, but its importance is more universal. The phrase that stuck with me was "decision-ready information".

Decision-ready information consists of the key facts required for a meaningful, final decision about a subject to be decided.

In an IPD project, major decision-makers are expected to attend every meeting, so that decisions made in the meeting have meaningful buy-in and closure. These meetings can be intense, not to mention very expensive.
 

It's the responsibility, therefore, of each team member to bring decision-ready information for the decisions on the agenda.

Wouldn't this information design approach make meetings more valuable...and engaging!

The green marketing opportunity here is to demonstrate the sustainability, incentives, and cost saving attributes of your green solution.  Manufacturers can arm their representatives with decision-ready information.

Think about what information -- what key metrics and performance demonstration --  about your product might drive project decisions, and make sure it's available in an easy format for your representatives to bring to the table.

Read more at BuildingProductMarketing.com