Conversations with Green Gurus puts green marketing into a new perspective. Looking differently...creates new ideas for the new reality facing us.
Green marketing is a matter of prioritization for both companies and consumers. It's time to think of green marketing differently. It's not about whether people with "pay more" for green.
It's about a tipping point in our civilization. Green motivations include such strategies as...
"Green marketing is about solutions and making progress!" says Grant.
Green marketing is a matter of prioritization for both companies and consumers. It's time to think of green marketing differently. It's not about whether people with "pay more" for green.
It's about a tipping point in our civilization. Green motivations include such strategies as...
- Avoid risk
- Save money
- Improve health
- Disclosure of key metrics
- Survive!
"Green marketing is about solutions and making progress!" says Grant.
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