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The Green Marketing Manifesto with John Grant

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Conversations with Green Gurus puts green marketing into a new perspective. Looking differently...creates new ideas for the new reality facing us.


Green marketing is a matter of prioritization for both companies and consumers. It's time to think of green marketing differently. It's not about whether people with "pay more" for green.

It's about a tipping point in our civilization. Green motivations include such strategies as...

  • Avoid risk
  • Save money
  • Improve health
  • Disclosure of key metrics
  • Survive!
Do something!  Try something better! 

"Green marketing is about solutions and making progress!" says Grant.
It takes some "massing' to get over the hump of public awareness.  Carrot Mob is helping consumers combine their support for one green company at a time...with massively green results.  Here's how...

Do you have (or know of someone who has) a company producing green, sustainable, or high performance solutions?

We are launching a "green directory with a difference" -- you get a real opportunity to tell your green solutions story in the listing!  Up to 600 WORDS...and your listing can be included in FIVE categories. 

We also include BOTH Business-to-Business and Business-to-Consumer categories.  IF we don't have the right category for your solution -- let us know and we'll seriously consider adding it.

The SolutionsforGreen.com site is highly "search engine optimized" and the listings will probably appear higher on Google searches than your own company's listings for key word phrases.  We work hard at building a robust platform of sites to help drive traffic to the directory.  We're serious about greening our world...and want to help others who are also serious about the challenge facing us.  And who have solutions!

We would  love to have your company, nonprofit organization...or even public agency list your green products, green services...and green programs.  You don't have to be in the commercial market.  You just need SOLUTIONS!  Employee programs.  Festivals. Innovator groups. The broader the variety of solutions, the better! 

"Necessity is the mother of invention"...my mother taught me.  And we have necessity.  Now it's time to implement some great, innovative solutions.

And then get the word out for replicating good results.  So add your listing, already :-)

SolutionsforGreen.com

AOL is figuring out the future of magazine web publishing on the web. And it's doing so without Time Warner's content assets.

The web magazine publishing model goes something like this:

Find a vertical with an audience attractive to advertisers, brand it (Daily Finance, Asylum, Lemondrop, Politics Daily), hire five to seven people to run it and plug in AOL's traffic fire hose. Repeat.

The notion of thin-staffed online publications is sweeping the industry. MySpace launched celebrity site DailyFill earlier this year. Last year MSN launched Wonderwall, created by the same team that earlier launched the Yahoo version, OMG. Break Media, owner and operator of guy-centric video site Break.com, hired a few Maxim refugees for its own online lifestyle title, MadeMan. Sugar Inc. has launched a dozen titles off its PopSugar brand. Then there's Nick Denton, godfather of the model, whose Gawker Media has been making inroads in brand advertising after slogging away in this space since 2002.


The Eco-Logical Business Program in Oregon provides an extensive number of resources to small businesses to help them prevent pollution and get certified as a green business.  Here is their list of what's involved in their program:

Certified businesses go beyond compliance with local environmental requirements and implement pollution prevention efforts in their work sites. Businesses are certified through an intensive application and evaluation process. During the certification process, businesses are evaluated in the areas of:

  • Hazardous waste management
  • Air quality and pollution
  • Spill prevention and response
  • Product and waste storage
  • Cleaning procedures
  • Purchasing/inventory management
  • Recycling procedures
  • Employee involvement and training
  • Drainage Systems
  • Energy And Water Use

THE PROGRAM

The Eco-Logical Business Program recognizes businesses and shops that reach the highest standards in minimizing their environmental impact. The goal of the program is to prevent and minimize pollution generated by small businesses in the Tri-County area. Currently, there are two multi-media (air, water, and solid waste) certification programs

Learn more at http://www.ecobiz.org/becomebiz.htm

Read Those Agreements!

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I an an active affiliate marketer for select companies and I have made it a habit of glancing over the Associates Agreements before I commit to adding the company's products to my websites, but I hadn't worried too much about them... until this came up in an affiliate agreement:

You acknowledge that, by participating in the Associates Program and placing any of the above links within your site, we may receive information from or about visitors to your site or communications between your site and those visitors. Your participation in the Program constitutes your specific and unconditional consent to and authorization for our access to, receipt, storage, use, and disclosure of any and all such information, consistent with the policies and procedures set forth in the Privacy Notice on the Amazon Site.
This says to me that Amazon can spy on ALL my visitors, ALL my communications, and they can use ANY information "unconditionally" for receipt, storage, use and disclosure of any and all such information.  OUCH!

I treat my readers with respect and don't disclose personal contact information.  Why would I give someone like Amazon permission to use my readers' information without any disclosure to ME that they are doing it...and carte blanche!????

So,  just a word of warning.  Read those agreement carefully.  They hold hidden "gotchas" that you might not be aware of.

So...you will not be seeing links to Amazon-marketed books or goods on my websites.  I'll work with companies that have caring, responsible people involved.

It is important for responsible marketers to protect their constituents from predatory or unfair practices.  Communications matter.  Information matters... that's why we are in the marketing business.  Our integrity is part of what we offer to our readers and customers, so we must make sure that our "supply chains" also have business practices that match our own integrity.

The heart of sustainable business is that we act with responsibility and integrity.  And we keep honing those skills and actions to build a more perfect union.  I believe our individual actions have an impact on our communities and our nation...and our globe.  Don't you?



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Get your exercise while you get your message around town!

Advertising bikes are a new medium of communication.  Bicycle billboards are designed to be   fun, exciting, eye catching and respected by the public for the human power required to ride all day long.

One company in Australia has developed Bicycle Billboards as a sustainable form of outdoor advertising they can be directed to a wide variety of markets.

www.spaceads.com.au

But... sustainable isn't just about the fuel used in the vehicle that drives around town.  Or the vehicle.  It is also about how the signs are made -- do they use environmentally and socially responsible materials and processes?  It is also about the safety of the bikers and the other people on the street.  And it is about the messages on the signs. 

If all those considerations are also carefully and thoughftfully taken into account, bike advertising could be considered respectful messaging.  

The California Green Economy map features more than 2,200 businesses statewide in four categories--energy generation, energy efficiency, green building and transportation--that are likely to grow as California transitions to a low-carbon economy.

Companies on the map can be sorted by city, county and congressional district. The top five California  counties are:

Los Angeles County - 398 companies

San Diego County - 208 companies

Orange County - 202 companies

Santa Clara County - 173 companies

Alameda County - 131 companies

"To our knowledge, this is the first time that a map of California's green companies has been published online, creating a visual dynamic resource for people to better understand what a green economy looks like," said Tim O'Connor, an attorney and California climate change analyst at the Environmental Defense Fund (EDF).

Southern California alone has more than 1,000 green companies, according to the Los Angeles Greenprint report, which details how the implementation of Green LA and Solar LA initiatives proposed by Los Angeles Mayor Antonio Villaraigosa are expected produce high-quality green jobs for people living in the Los Angeles area.

Green LA by the LA DWP

Implementation of Green LA will be overseen by the Los Angeles Department of Water and Power, the largest public power utility in the country and the utility that uses the most solar energy nationwide. The plan calls for fighting global warming by reducing greenhouse gas emissions 35% below 1990 levels by 2030 through the use of renewable energy, conservation, new green building standards and strategic land use planning.

Solar LA

Solar LA calls for growing the region's green economy by adding 1.3 gigawatts of solar power by 2020, enough to meet 10% of L.A.'s energy needs and more than is currently available nationwide.

"Los Angeles and Southern California are uniquely vulnerable to climate change because of existing pollution problems, our coastal setting and overstretched water supplies," said Erica Fick, an EDF clean energy fellow based in Los Angeles, who co-authored the report. "Green LA and Solar LA will be a shot in the arm for the entire Southern California economy, creating a lasting upswing in the manufacturing, construction, technology, and "green" service sectors."

SOURCE: Sustainable Business  and Environmental Defense Fund (EDF).

Green and Sustainable Job Training Catalog

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California Green Solutions is building a robust catalog of professional training courses and certification programs offered by private companies and colleges. You will find this robust catalog covers business law, construction, human resources...as well as engineering and green building...and more.

Visit the Green and Sustainable Job Training Catalog at: CaliforniaGreenSolutions.com

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