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Top 110 Trends in Mobile App Marketing

Smartphones are taking over a lot of the content delivery market.  With embeds such as GPS, it is making the phone a portable computer that makes life and work more immediate.

Apps -- those bite size computer applications that are specialized, and so very global are great for companies and organizations to create or have created if you need immediate interactivity with your clients or prospects.  For instance, if you have a chain of locations... or can deliver information over the phone...those are perfect applications for "apps". 

CIO Zone has listed the Top 10 Trends for Mobile Apps and they are a window into our changing world ... and world of marketing.  Check them out:

Top 10 Trends for Mobile Apps
Money Transfer
Location-Based Services
Mobile Search
Mobile Browsing
Mobile Health Monitoring
Mobile Payment
Near Field Communication Services
Mobile Advertising
Mobile Instant Messaging
Mobile Music

Eco-Speakers for Green Events

EcoSpeakers.com is the Speakers Bureau of EcoIQ. EcoIQ works to expand the audience for the valuable ideas and good work of speakers, authors, journalists, researchers, photographers, videographers, documentary producers, publishers, web site sponsors, and event planners who focus on the transition to a more sustainable future.

EcoIQ operates EcoSpeakers.com to promote speakers for conferences, meetings, training programs, and community, business, and university speaker series.

As you consider which speaker or speakers may best meet your needs, you may want to keep several things in mind.

First, EcoSpeakers has created a series of topic pages on which they have placed the speakers that are most clearly focused on particular topics.  

EcoSpeakers is  constantly developing new information on  speakers that can help you better match them with your needs. 

Finally, don't hesitate to ask for their ideas and recommendations concerning speakers that might meet your needs.

It's important to will to understand your audience and your objectives, and with detailed knowledge of speakers' strengths and backgrounds, the folks at EcoSpeakers.com will develop options and supporting information for your consideration.

Carrot Mob Attracts People & Cash to Green Businesses

It takes some "massing' to get over the hump of public awareness.  Carrot Mob is helping consumers combine their support for one green company at a time...with massively green results.  Here's how...

Do you have (or know of someone who has) a company producing green, sustainable, or high performance solutions?

We are launching a "green directory with a difference" -- you get a real opportunity to tell your green solutions story in the listing!  Up to 600 WORDS...and your listing can be included in FIVE categories. 

We also include BOTH Business-to-Business and Business-to-Consumer categories.  IF we don't have the right category for your solution -- let us know and we'll seriously consider adding it.

The SolutionsforGreen.com site is highly "search engine optimized" and the listings will probably appear higher on Google searches than your own company's listings for key word phrases.  We work hard at building a robust platform of sites to help drive traffic to the directory.  We're serious about greening our world...and want to help others who are also serious about the challenge facing us.  And who have solutions!

We would  love to have your company, nonprofit organization...or even public agency list your green products, green services...and green programs.  You don't have to be in the commercial market.  You just need SOLUTIONS!  Employee programs.  Festivals. Innovator groups. The broader the variety of solutions, the better! 

"Necessity is the mother of invention"...my mother taught me.  And we have necessity.  Now it's time to implement some great, innovative solutions.

And then get the word out for replicating good results.  So add your listing, already :-)

SolutionsforGreen.com

Green Businesses Get Listed in SolutionsForGreen.com

Online Marketing Growing with Qualified Leads

The fourth annual Industrial Marketing Trends Survey conducted by GlobalSpec shows that 48% of industrial marketers are shifting a greater percentage of their budget online, but less than one-third of industrial marketers are allocating more than 50% of their budget online.

Based on GlobalSpec research, here is a look at today's top trends in online marketing:

The economy is impacting marketing approaches and objectives.
In light of the current economic climate, customer acquisition, lead generation and customer retention have become more important than ever before.

  • 44% of respondents to a recent survey stated that customer acquisition is their primary marketing goal,
  • 29% indicating that lead generation is most important.
  • 13% indicated that customer retention is their primary goal in 2009, up from just five percent in 2008.

Companies are still focused on gaining new customers, while maintaining their current client base.

Measurement is key.
The demand for marketing accountability is stronger than ever, with smart marketers devoting resources to programs that can be measured.

  • 69% stated that they will closely evaluate the performance of marketing options and reduce or eliminate non-performing programs,
  • 53% are choosing marketing programs that are measurable.

Online programs naturally lend themselves to measurement, as they allow you to track exposure, clicks and conversions -- demonstrating the performance of your marketing.

Lead quality trumps lead quantity.
Respondents to our survey stated that the quality of leads is the most important factor when deciding where to allocate their marketing budget.

Lead quality scored 9 out of 10 in importance, while lead quantity scored 7.3.

Sales would rather have a handful of highly qualified leads than a long list of anonymous Web clicks. Target online programs where prospects are searching for information, products and services, delivering quality leads with contact information -- offering your company sales opportunities instead of anonymous clicks.

Meeting Your Goals with Online Marketing
It's important to continue to market to and stay in front of customers and prospects, despite the realities of the current economy.

Ask media partners how they can specifically help you meet your marketing objectives, whether they are lead generation, brand visibility, penetration of new markets or all of the above.

 

Solutions that "cut the krap" of pseudo sustainability

These are not politically correct suggestions for greening your status quo. 

They are the result of a hell-of-a-lot-of asking why little things like not using water bottles have taken over our imagination. 

We need some big solutions for some really big problems. 

We're using FOUR times the natural resources as other folks in the world.  We would need TWO to FOUR planets to keep pace with our western "lifestyle" choices.  Policymakers are looking at THIRTY YEAR PLANS to reduce our gluttony and waste.

So...we need at least FOUR-X the solutions!  How about these as a starting point for discussion:


Top Ten Things YOU can do to reduce climate change, gluttony, lawlessness, violence, over population...etc. etc. etc.

1. Green your job - be an inside champion to find solutions to green your decisions, purchases, facilities, and company policies.  Business decisions have SO much more leverage than your decisions at home (but don't neglect home, either)

2. Cut the number of children you have to one or none. And encourage young family members to think before they cut the condom.
 
3. Cut down the amount you eat...and eat healthy foods only. Skinny people are healthier.

4. Get exercise by walking where you need to go. If it's too far to walk, use the phone or internet.  At least most of the time.  Reduce your mileage by 80%.

5. Reduce water consumption for bathing, irrigation and stupid drinks.  Bird baths work fine on odd days and desk jockey, lazy days. 

6. Use shared transportation as much as absolutely friggin' possible.  You'll  learn a lot about people!  And we need some new and improved people skills! 

7. Buy green, energy efficient products made as locally as possible.  Transportation of all the parts and assembled sub parts and supplies and retail distribution and landfill graveyards add up to a huge number of miles.  Just cut the krap.

8. Build mutually sustainable, positive or at least respectful relationships with everyone in your family, tribe and community.  What we want and need and desire most is human friendship and companionship. So just go for it without all the faldaral.  Shake. Cuddle. Smile. Be nice!

9. Abide by our cultural structure of laws. (Think "New Jersey" and you'll get my drift)  Be a good citizen and allow others to live up to their potential as well. A nation of laws cannot survive is it's so corrupt that honest men and women can't make a living.  Enuf said?

10.  Enjoy laughter, joy, natural wonders, people, the arts, and simple pleasures - they pollute less, use less and produce more happiness than any manufactured gadgets!

When we get to this point, we'll all be so happy we won't need gadgets and renewable energy and electric cars and recyclable bottle caps.  We won't even need irresponsible sex. 

We'll be responsible about living and breathing and making a real home and a real community and a real world that can survive our onslaught.  We'll actually be happy.  Simply happy.

--- By Carolyn
(Just so you know, I don't live here anymore ;-) - )  

Obama's Social Media Success Secrets

Barach Obama's campaign mastered the use of social media.  This slide presentation points out the seeds of that mastery for growing a movement...not just advertising it.  Excellent points to consider in social marketing and social change marketing.

Rethink your business card design

The business card—many of us use it more than any other single marketing item, yet it very often demonstrates the least marketing smarts.
Ideabook is a treasure chest of design and business ideas.  This tip for business card redesign ideas fits well into the green thinking stream, as well as general business.  "High performance" is at the heart of green design.  If you can make the simple business card work more effectively, you will need fewer of them, waste less paper, and improve your time management!

Even though design is a creative exercise, it is fraught with formula thinking—a newsletter is 8 1/2 by 11 inches, a brochure has a headline on the cover, text in the middle and a logo on the back, and a business card is 3 1/2 by 2 inches, printed on one side using a boilerplate layout and the usual information. Jolt thinking is the opposite of formula thinking. It challenges you to examine your mission, strategy, and execution of a project. How? By answering three basic questions: What is the purpose? Why is it done the way it's done? And how can I do it most effectively?


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INFORMATION CARD One of the “whys” of business cards is to get folks to hold onto it until they need it. And one way to increase the chance of having it saved is to incorporate information your prospect might refer to from time to time. Charts, graphs, calendars, green tips, sources for information...etc.

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