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Smartphones are taking over a lot of the content delivery market.  With embeds such as GPS, it is making the phone a portable computer that makes life and work more immediate.

Apps -- those bite size computer applications that are specialized, and so very global are great for companies and organizations to create or have created if you need immediate interactivity with your clients or prospects.  For instance, if you have a chain of locations... or can deliver information over the phone...those are perfect applications for "apps". 

CIO Zone has listed the Top 10 Trends for Mobile Apps and they are a window into our changing world ... and world of marketing.  Check them out:

Top 10 Trends for Mobile Apps

Money Transfer

Location-Based Services

Mobile Search

Mobile Browsing

Mobile Health Monitoring

Mobile Payment

Near Field Communication Services

Mobile Advertising

Mobile Instant Messaging

Mobile Music

Deborah Fleischer, founder and president of Green Impact, works with mid-sized companies to launch green initiatives . In a recent entrepreneur's coaching event, she observed three key challenges common to many of the companies she spoke with.

1. Lifecycle assessment (LCA): LCA is an approach that considers the cradle-to-grave lifecycle chain involved in producing, using and disposing of a product or service. It forces you to consider materials use, energy consumption and related greenhouse-gas emissions of your product, packaging and transportation decisions.

While larger corporations might have the resources to tackle LCA head on, across the board, the start-ups were struggling with easily accessing good data to help them estimate the key impacts associated with their entire value chain.

A few LCA resources for start-ups to consider include Sustainable Minds, Earthster and EIO-LCA.

2. Packaging: Many of these clean tech products require packaging and pushing for recycled content and avoiding plastic is a challenge for a CEO with twenty other competing priorities.

The Sustainable Packaging Coalition is a great resource on this issue.

3. End of life: Thinking about what happens to these new "clean" products at end of life is challenging. How do you create incentives to get consumers to recycle or return a product? One of the start-ups was considering a rebate program and another planning on using a mailer to make it easy to return the product at the end of its life.

Read more at Matter Networks

Deborah Fleischer, founder and president of Green Impact, works with mid-sized companies to launch green initiatives that encourage innovation and grow market share.