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Selling Cities as the Ultimate Sustainability Model

green marketing of green metropolis How do you go up against environmental scientists?  You find a solution that delivers 3X the benefits -- and "Green Metropolis" tries to sell high density living such as New York City as the most sustainable solution of all...

New Yorkers' per capita greenhouse gas emissions are less than a third of the average American's.
Green Metropolis: Why Living Smaller, Living Closer, and Driving Less are the Keys to Sustainability

While the conventional wisdom condemns it as an environmental nightmare, Manhattan is by far the greenest place in America, argues this stimulating eco-urbanist manifesto.

According to Owen (Sheetrock and Shellac), staff writer at the New Yorker, New York City is a model of sustainability: its extreme density and compactness--and horrifically congested traffic--encourage a carfree lifestyle centered on walking and public transit; its massive apartment buildings use the heat escaping from one dwelling to warm the ones adjoining it; as a result, he notes, New Yorkers' per capita greenhouse gas emissions are less than a third of the average American's.

The author attacks the powerful anti-urban bias of American environmentalists like Michael Pollan and Amory Lovins, whose rurally situated, auto-dependent Rocky Mountain Institute he paints as an ecological disaster area. The environmental movement's disdain for cities and fetishization of open space, backyard compost heaps, locavorism and high-tech gadgetry like solar panels and triple-paned windows is, he warns, a formula for wasteful sprawl and green-washed consumerism. Owen's lucid, biting prose crackles with striking facts that yield paradigm-shifting insights. The result is a compelling analysis of the world's environmental predicament that upends orthodox opinion and points the way to practical solutions.

Copyright © Reed Business Information, a division of Reed Elsevier Inc. 
Independent Certifiers: 
third party certifiers with a stake in ensuring the transparency and credibility represent the future of ecolabeling.


Government Certifiers
The Federal Government fills gaps not being filled by NGOs or the private sector to label critical industries such as organic food, energy and water-using products, and transportation.

U.S. EPA,  creators of 
  • Energy Star label for energy efficiency appliances, electronics, lighting, office equipment, heating and cooling, and even houses (www.energystar.gov/)
  • Design for Environment label for green chemistry (used in many cleaning products)
  • Smart Way label for transportation
  • Water Sense, for water-using products (www.epa.gov/watersense/index.htm)
U.S. Dept. of Agriculture  (USDA)

U.S. Dept. of Energy (DOE Office of Energy Efficiency and Renewable Energy)
  • Energy Star for energy efficiency

The Public
  • "trusted friends"
  • "informed peers"

"The increased transparency that consumers are demanding these days - evidenced in ingredient disclosure, and access to the very farmers growing one's potatoes--will only fuel this trend. In the end, the power may rest with the people," says J. Ottman, Ottman Consulting.

Laboratory accreditation or certification

But certification goes beyond products.  It also affects the laboratories that evaluate products, chemicals, etc. 

The EPA also certifies laboratories through The NELAC Institute (TNI - National Environmental Laboratory Accreditation Conference). The purpose of the organization is to foster the generation of environmental data of known and documented quality through an open, inclusive, and transparent process that is responsive to the needs of the community.    NELAC Institute homepage and standards from the following (http://www.nelac-institute.org/)

The Drinking Water Laboratory Certification Program, (http://www.epa.gov/safewater/labcert/index.html)

National Institute of Standards and Technology (NIST): The National Voluntary Laboratory Accreditation Program (NVLAP),   http://ts.nist.gov/ts/htdocs/210/214/214.htm  

Other laboratory accreditation programs are operated by:

American Association of Laboratory Accreditation   
http://www.a2la.org/

AOAC International
http://www.aoac.org


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