Recently in Green Business Directory Category

Do you have (or know of someone who has) a company producing green, sustainable, or high performance solutions?

We are launching a "green directory with a difference" -- you get a real opportunity to tell your green solutions story in the listing!  Up to 600 WORDS...and your listing can be included in FIVE categories. 

We also include BOTH Business-to-Business and Business-to-Consumer categories.  IF we don't have the right category for your solution -- let us know and we'll seriously consider adding it.

The SolutionsforGreen.com site is highly "search engine optimized" and the listings will probably appear higher on Google searches than your own company's listings for key word phrases.  We work hard at building a robust platform of sites to help drive traffic to the directory.  We're serious about greening our world...and want to help others who are also serious about the challenge facing us.  And who have solutions!

We would  love to have your company, nonprofit organization...or even public agency list your green products, green services...and green programs.  You don't have to be in the commercial market.  You just need SOLUTIONS!  Employee programs.  Festivals. Innovator groups. The broader the variety of solutions, the better! 

"Necessity is the mother of invention"...my mother taught me.  And we have necessity.  Now it's time to implement some great, innovative solutions.

And then get the word out for replicating good results.  So add your listing, already :-)

SolutionsforGreen.com

Green Businesses Get Listed in SolutionsForGreen.com

Online Marketing Growing with Qualified Leads

The fourth annual Industrial Marketing Trends Survey conducted by GlobalSpec shows that 48% of industrial marketers are shifting a greater percentage of their budget online, but less than one-third of industrial marketers are allocating more than 50% of their budget online.

Based on GlobalSpec research, here is a look at today's top trends in online marketing:

The economy is impacting marketing approaches and objectives.
In light of the current economic climate, customer acquisition, lead generation and customer retention have become more important than ever before.

  • 44% of respondents to a recent survey stated that customer acquisition is their primary marketing goal,
  • 29% indicating that lead generation is most important.
  • 13% indicated that customer retention is their primary goal in 2009, up from just five percent in 2008.

Companies are still focused on gaining new customers, while maintaining their current client base.

Measurement is key.
The demand for marketing accountability is stronger than ever, with smart marketers devoting resources to programs that can be measured.

  • 69% stated that they will closely evaluate the performance of marketing options and reduce or eliminate non-performing programs,
  • 53% are choosing marketing programs that are measurable.

Online programs naturally lend themselves to measurement, as they allow you to track exposure, clicks and conversions -- demonstrating the performance of your marketing.

Lead quality trumps lead quantity.
Respondents to our survey stated that the quality of leads is the most important factor when deciding where to allocate their marketing budget.

Lead quality scored 9 out of 10 in importance, while lead quantity scored 7.3.

Sales would rather have a handful of highly qualified leads than a long list of anonymous Web clicks. Target online programs where prospects are searching for information, products and services, delivering quality leads with contact information -- offering your company sales opportunities instead of anonymous clicks.

Meeting Your Goals with Online Marketing
It's important to continue to market to and stay in front of customers and prospects, despite the realities of the current economy.

Ask media partners how they can specifically help you meet your marketing objectives, whether they are lead generation, brand visibility, penetration of new markets or all of the above.

 

State-run Green Lodging Program (Florida)

States are targeting key niche markets that affect their regional economies for green marketing support.  In California it's lodging for the tourism industry as well as renewable energy. In Florida it's definitely green lodging for the tourism industry!

The Courtyard Orlando Lake Buena Vista has joined the growing list of hotels certified in the Florida Green Lodging program.

This Courtyard hotel, located in the Marriott Village, contains 304 rooms and eight suites. It received the designation for adopting environmentally sound practices that include water- and energy-conservation measures.

The Florida Department of Environmental Protection (DEP) program for lodging was started in 2004 with the intent of recognizing and rewarding environmentally conscientious lodging facilities in the state. Through this rapidly growing program DEP encourages the lodging industry to conserve and protect Florida's natural resources, and save energy costs at the same time. The Florida department's Green Lodging Program sets standards for water and energy conservation measures through

  • low-flow plumbing fixtures,
  • reusable linens and
  • Energy Star-certified appliances

Hotels are not the only eco-friendly properties included in the Florida program. DEP recently designated 6 properties in the Florida Green Lodging Program, including the 16 cabins at Gold Head Branch State Park, the first designation in Clay County.  "With the designation of Gold Head Branch State Park, the program now boasts a total of six state park designations," said DEP Director of Sustainable Initiatives Deas Bohn.

As of December 10, 2008 there are 373 designated properties and 418 applicants for Florida's Green Lodging Program.

When a participating building reaches its goals, the state Department of Environmental Protection lists the property on its Web site.

 

Over 100 sustainable innovators

Need to know some companies to check out for what they're doing with sustainability?  How about this list of innovators...

1-800-GotJunk
Amway Corporation
Best Buy
Brandia Central
CarbonPass, gConscious
Cohn & Wolfe
Coca-Cola
Connectivity Consulting
Desert Glory Limited
DOMANI
EBay
Edun Apparel Ltd.
Enlightened Brand
Envirobrand
Evenson Design Group
FITCH
GlobeScan Incorporated
GOOD
Havas Media Intelligence
Heifer International
HOTEL SAFARI GATE
HP
Interface, Inc.
J. Ottman Consulting
J.D. Irving, Limited
Johnson & Johnson
Marks and Spencer
Massechusetts Convention Center Authority
MeadWestvaco
Mohawk Industries
Morrison & Foerster LLP
Moxie Design Group Limited
Natural Logic Inc.
NatureWorks LLC
NAU
New Leaf Paper
Office Depot
Pepsi-Cola North America
Proctor & Gamble
RecycleBank
Smith Design
SustainAbility
Sustainable Value Partners
The Centre for Sustainable Design
The Coca-Cola Company
The Right Environment
The TATA Group
Under the Canopy
Unilever
UPS
US Dept. of Agriculture
Valley Forge Fabrics
Wal-Mart
WWF

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