Recently in Green Tradeshows & Expos Category

Demonstrate Your Decision-Ready Information

By Carolyn on January 5, 2010 5:51 AM | No Comments | No TrackBacks
Where's the beef? Well...meeting value, that is.

Architect Scott Simpson described a concept KlingStubbins called a team structure and the industry now calls Integrated Project Delivery (IPD). The concept is key for a collaborative project approach, but its importance is more universal. The phrase that stuck with me was "decision-ready information".

Decision-ready information consists of the key facts required for a meaningful, final decision about a subject to be decided.
In an IPD project, major decision-makers are expected to attend every meeting, so that decisions made in the meeting have meaningful buy-in and closure. These meetings can be intense, not to mention very expensive.
 
It's the responsibility, therefore, of each team member to bring decision-ready information for the decisions on the agenda.
Wouldn't this information design approach make meetings more valuable...and engaging!

The green marketing opportunity here is to demonstrate the sustainability, incentives, and cost saving attributes of your green solution.  Manufacturers can arm their representatives with decision-ready information.

Think about what information -- what key metrics and performance demonstration --  about your product might drive project decisions, and make sure it's available in an easy format for your representatives to bring to the table.

Read more at BuildingProductMarketing.com

Free Solar Electric People-movers for Events

By Carolyn on September 4, 2009 12:44 PM | No Comments | No TrackBacks

Founded on the principles of national and community involvement, corporate responsibility, and most importantly, environmental responsibility, The Solar Electric Vehicle Company is using an innovative business strategy and partnering with corporations committed to combating climate change and dependence on foreign oil.

The Solar Electric Vehicle Company will provide clean and reliable solar-electric shuttles to communities and institutions cost free.

  • No gas
  • No emissions
  • Free energy from the sun

The Solar Electric Vehicle Company

Solarev believes that their business model can help bridge the gap between environmental change, and fiscal responsibility; transport needs and environmental concerns; as well as between governments and citizens.

The company believes it has developed a business plan where all can prosper. While the profitability relies on having as many solar electric vehicles in use as possible, its success relies on the impact the solar electric vehicles will be able to make.

For every solar electric vehicle in a community, citizens will have access to pollution-free transportation. For every vehicle at a university campus, more students will be able to cut down on their gas bills, as well as feel more secure traveling on campus.

For every vehicle at any park, museum, garden, or zoo, there will be one less dirty, costly, petrol burning vehicle which keeps us dependent on foreign oil, and which keeps our economy inescapably tied to the price of a barrel of oil. For every solar electric vehicle in America, more people will be able to breathe cleaner air, creating a healthier environment.

Information at www.Solarevco.com

Free Solar Electric People-movers for Events

By Carolyn on September 4, 2009 12:44 PM | No Comments | No TrackBacks

Founded on the principles of national and community involvement, corporate responsibility, and most importantly, environmental responsibility, The Solar Electric Vehicle Company is using an innovative business strategy and partnering with corporations committed to combating climate change and dependence on foreign oil.

The Solar Electric Vehicle Company will provide clean and reliable solar-electric shuttles to communities and institutions cost free.

  • No gas
  • No emissions
  • Free energy from the sun

The Solar Electric Vehicle Company

Solarev believes that their business model can help bridge the gap between environmental change, and fiscal responsibility; transport needs and environmental concerns; as well as between governments and citizens.

The company believes it has developed a business plan where all can prosper. While the profitability relies on having as many solar electric vehicles in use as possible, its success relies on the impact the solar electric vehicles will be able to make.

For every solar electric vehicle in a community, citizens will have access to pollution-free transportation. For every vehicle at a university campus, more students will be able to cut down on their gas bills, as well as feel more secure traveling on campus.

For every vehicle at any park, museum, garden, or zoo, there will be one less dirty, costly, petrol burning vehicle which keeps us dependent on foreign oil, and which keeps our economy inescapably tied to the price of a barrel of oil. For every solar electric vehicle in America, more people will be able to breathe cleaner air, creating a healthier environment.

Information at www.Solarevco.com

Sustainable Brands Conference - May 31-Jun 4, 2009

By Carolyn on February 12, 2009 8:17 AM | No Comments | No TrackBacks
Sustainable Brands Conference
May 31 - June 4, 2009
Monterey Conference Center
Monterey, CA
SPONSOR:  Sustainable Life Media

Sustainable Brands '09 is an international event discussing the rapid rise of sustainability as a driver for revenue growth and brand equity in the 21st Century.

Despite negative world news, the climate is more ready than ever for smart, sustainable brands to pick up steam and take the lead into the future. 

Hear from some of the deepest thinkers who are paving the way for sustainable brands - from futurist and economics iconoclast Hazel Henderson on Building a Win/Win World, to Mathis Wackernagel (2007 Skoll Award Winner for Social Entrepreneurship) on ecological overshoot. From Dacher Keltner (PhD, Stanford, and author of "Born to Be Good") on the evolutionary sensibility of altruism, to Tom Szaky (CEO, TerraCycle) on creating profit from trash. And, of course, that's just the beginning. Get a sneak peek at some of the over 60 faculty we're in the process of bringing together.

SB'09 is where the most forward looking business thinkers, brand strategists, designers, sustainability executives and communications experts gather to craft new strategies, solutions and stories that will better serve the needs of today's - and tomorrow's - global marketplace. Whether we are discussing sustainable bonfire brands like Seventh Generation, Living Homes, New Belgium Brewery and Nau, or large global innovators like Wal-Mart, Coke-a-Cola, Steelcase, Clorox, HP and Unilever.

KoAnn Vikoren Skrzyniarz
President and CEO
Sustainable Life Media
650-344-9693.
Event website: http://www.sustainablelifemedia.com/events/sb09

Green Momentum - Sacramento Community & Business Conference, May 7, 8

By Carolyn on April 29, 2008 12:19 PM | No Comments | No TrackBacks


On May 7th and 8th, 2008, all eyes will be on Sacramento, California as residents, policymakers and leaders come together for the Great Valley Center’s 11th Annual Conference, “Green Momentum: Prospering in a New Economy”

Thriving in a challenging economy is not easy. But at this conference, you’ll be exposed to dozens of innovative strategies Valley businesses and residents are using to move their communities and businesses forward.

Don’t miss this opportunity for unparalleled access to the community leaders and regional innovators who are shaping one of California’s fastest growing regions.

Featuring more than 45 breakout sessions and 100 expert speakers, this is your chance to learn how the Valley’s economy, communi ties, and environment will be shaped by the emergent ideas of sustainability, long term planning and collaboration. It’s the kind of inspiration you won’t find anywhere else.

Topics include transportation, land use, green building design, the economy, air quality, water, health care, and education.

Great Valley Center events bring together individuals who hold diverse views on a wide range of issues. The opinions expressed by speakers or participants do not necessarily reflect the views of the Great Valley Center,

Additional Information:
Program, exhibition and sponsorship information, contact Heidi Arno
For media related inquiries, contact Richard Cummings

FEATURED SPEAKERS

Peter Liu Green & Sustainable Economy
Richard Louv Treating Nature Deficit
Maria Pallavicini New Directions for Health Care
Neal Peirce Sustainable Regions
Jim Pelley Bringing it all  together
Noel Perry & Doug Henton Green Innovation Index

 


earthNOW expo for Green Retailers June 4-5, 2008, Las Vegas

By Carolyn on April 29, 2008 11:02 AM | No Comments | No TrackBacks


earthNOW expo is the only conference program dedicated to green retail practices and the marketing, merchandising and selling of green products and services. Learn from business owners and leaders that have hands-on "going green" expreriene.
earthNOW expo, Las Vegas, America

Eco-friendly, organic and natural product manufacturers that can get their products into retail stores NOW, will be the companies that succeed in the new green economy.

Eco retailing is a $230 Billion Dollar industry and will grow another 38% this year or another $87 Billion Dollars.

This is an extremely viable market, as 70% of consumers are females, the sex that controls consumer spending. These are educated consumers as 73% have bachelor degrees or higher and 31% of these households earn an excess of 100,000 annually.

Research proves that consumers will pay up to 20% more for Green Products they believe in!

Plan NOW to be a part of earthNOW expo June 4-5, 2008 at the Las Vegas Convention Center, the face-to-face trade show for consumer product manufactures, retail stores and other green business leaders.
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