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Excerpts from an article in McKinseyQuarterly.com:

It might not be "socialism", but what we are seeing not only in the US, but across the globe could be somewhat similar in concept:

State capitalism is an economic system in which governments manipulate market outcomes for political purposes. Governments embrace state capitalism because it serves political as well as economic purposes--not because it's the most efficient means of generating prosperity. It puts vast financial resources within the control of state officials, allowing them access to cash that helps safeguard their domestic political capital and, in many cases, increases their leverage on the international stage. But state capitalism also stems the rise of globalization, because to varying degrees it hampers the flow of ideas, information, people, money, goods, and services within countries and across international borders.
The rise of state capitalism

As the Cold War stumbled to a close, the belief that governments could micromanage national economies and generate prosperity seemed dead. The dynamism and market power of Japan, the United States, and Western Europe--fueled by private wealth, private investment, and private enterprise--appeared to have fully and finally established the dominance of the liberal economic model. As these countries' governments privatized businesses and pensions, companies such as Exxon Mobil, Microsoft, Toyota Motor, and Wal-Mart Stores feverishly sketched out global expansion plans. Globalization became a household word.

But even before the still-developing global financial crisis had shaken the foundations of faith in free markets, the determination of a new generation of emerging-market heavyweights (many of them politically authoritarian) to chart their own courses toward prosperity and power ensured that public wealth, public investment, and public enterprise would make a stunning comeback.

The engines of state capitalism

Yet, despite the massive state interventions in economies across both the developed and developing worlds, many corporate leaders and investors act as though globalization remains the dominant paradigm. That is a mistake. In fact, the new importance of the state had become obvious well before the onset of the current crisis. Energy markets provide a good example.

The story extends well beyond energy. Across a broad range of economic sectors, China and Russia are leading the way in the strategic deployment of state-owned enterprises, and other governments have begun to follow their lead. In defense, a growing number of emerging-market governments--power generation, telecom, metals, minerals, and aviation--not content with simply regulating markets, are moving to dominate them.

Such state-corporate activity is fueled in part by the emergence of a new class of sovereign wealth funds. States with large holdings in the currencies of other countries are establishing ever larger risk-taking funds meant to maximize their return on investment--and their political influence. With the global credit squeeze making funds harder to come by, sovereign wealth funds have become even more important for the financing of state capitalism.

The global recession has accelerated the trend of state involvement in markets as governments around the world spend billions to stimulate growth and bail out vulnerable domestic industries and companies.

Winners and losers As the landscape shifts around them, international companies and investors will discover that the large-scale injection of politics into market processes will produce its own set of winners and losers. Because political factors unique to each state will determine the response to each domestic economic slowdown, countries with relatively strong political fundamentals will have a better shot at a quick recovery.

Given the vast sums its government can spend on fiscal stimulus, China will likely emerge from the global recession before most of the developed world.

In Brazil, President Luiz Inácio Lula da Silva has over the past several years forged a durable consensus in favor of disciplined macroeconomic policy.

Second-order effects

There are other implications of these trends worth considering.

We're likely to see new restrictions on the access to certain foreign markets for some companies.

  • Tit-for-tat protectionism will remain a serious threat until the global recession comes to an end.
  • Social upheaval will pressure politicians to turn increasingly toward a familiar and reliable tool: subsidies.
  • Some of the regulatory changes will favor domestic firms... and SOME domestic firms.
About the Author

Ian Bremmer is the founder and president of Eurasia Group, a political-risk consultancy.

Read more at McKinseyQuarterly.com


Wal-Mart Sustainability Scorecard

Wal-Mart sustainability scorecard standards

15% will be based on Greenhouse Gas (GHG)/CO2 per ton of Production
15% will be based on Material Value
15% will be based on Product/Package Ratio
15% will be based on Cube Utilization
10% will be based on Transportation
10% will be based on Recycled Content
10% will be based on Recovery Value
5% will be based on Renewable Energy
5% will be based on Innovation


Sustainability Planning Resources:

Design Guidelines Available Online

Yahoo Launches "Shine" for Women and "Yahoo Green Tech"

Yahoo launched a new Web site aimed at women in March 2008. The site, called "Shine," will feature original blogs and content from major publishing partners including Conde Nast, Hearst, and Time.

The site is Yahoo's latest foray into vertical sites, which include the popular Yahoo News and Yahoo Finance, as well as Sports and Entertainment, and the much less popular Yahoo Tech and Yahoo Green Tech. Shine is also Yahoo's first targeting a specific audience and not just a topic.

Women as a demographic is a good target, particularly given the number of women who use Yahoo (40 million women between the ages of 25 and 54 every month) and the fact that females tend to blog more than males.

This is really a key audience for Yahoo and are addressing women as 'chief household officers'.

Hybrid content includes articles and original blogs from a range of sources, including Glamour, Epicurious.com, Style.com, InStyle, Cosmopolitan, Harper's Bazaar, Women's Health, and Good Housekeeping...and readers.

Eight editors are overseeing the various sections (such as home, parenting, fashion, culture, and career) and the editor in chief is Brandon Holley, former editor in chief of Jane magazine.

Shine readers will be able to start their own blogs and that content, if deemed worthy, can end up as some of the featured content in different sections on the site.

"Shine"

Multicultural Media for the American-Latino Community

California's diverse population isn't always reflected in the environmental movement. Ethnic traditions and values vary. By exploring language differences and cultural values, we can serve our communities better and develop respect for the sustainable use of our natural resources. The following excerpt addresses the communication changes happening in the US media.

Excerpt from Los Angeles Times: "A marketing puzzle in any language".

Traditionally, television advertisers and networks have believed that if they were not reaching Latinos through the two major Spanish-language networks, Telemundo and Univision, then they would connect with them through mainstream shows that have proved popular with young bilingual audiences such as "Ugly Betty," World Wrestling Entertainment's "Raw," and "American Idol."

Some believe that those strategies miss the sweet spot because they fail to recognize that the majority of Latinos living in the U.S. are bilingual and speak predominantly in English, while at the same time retaining their cultural roots.

Hoping to tap that rich, dual cultural vein, four fledgling networks are feeling their way to this elusive audience by targeting Latino viewers in English rather than Spanish. The biggest players are Mun2, operated by NBC Universal's Telemundo unit

The government-ordered conversion of broadcast stations to higher-capacity digital transmission, which must take place by February 2009, will increase the choice of channels and further fragment the market.

Read the complete story at the LATIMES



Two-dimension bar codes or "QR Code"

The QR Code for Wikipedia (EN) Main Page

Two dimensional (2-D) bar codes are showing up everywhere — on food, auto parts, drug packaging, even U.S. defense equipment. What's driving this trend?

Common cross-industry demands for improved supply chain velocity, reduced packaging, better item-level traceability, and security — are intersecting with new data capture technologies to drive increased adoption of 2-D bar codes.

Data capture solutions support this trend, with breakthrough near-far area imaging technology that reads 1-D, 2-D, composite, and postal codes, from 6 inches to 50 feet away.

A QR Code is a matrix code (or two-dimensional bar code) created by Japanese corporation Denso-Wave in 1994. The "QR" is derived from "Quick Response", as the creator intended the code to allow its contents to be decoded at high speed. QR Codes are common in Japan where they are currently the most popular type of two dimensional code.

Although initially used for tracking parts in vehicle manufacturing, QR Codes are now used in a much broader context spanning both commercial tracking applications as well as convenience-oriented applications aimed at mobile phone users.

Micro QR Code

Micro QR Code is a smaller version of the QR Code standard for applications with less ability to handle large scans.

Design QR

Design QR makes it possible to incorporate eye-catching images of logos, characters, or photos into QR code, while calculating without losing any information of the code. en.wikipedia.org/wiki/QR_Code

FREE SHIPPING a Marketing Strategy From the Past

Fossil fuel transportation and climate change Is "free shipping" an oxymoron?

In this day of climate change, asthma and cancer, is it realistic for a socially conscious company to offer "free shipping" as a marketing strategy?

I've been visiting with various leaders in the transportation chain -- from truckers to insurance salesmen to aerodynamics marketers to APU designers to state regulators to owner/operators...and retailers. And my takeaway is that we are overdosing on goods movement!

Addicted to oil? That's too simple. Addicted to cheap, invisible choice that depends on oil, distant manufacturing, cheap natural resources, localized environmental and health burdens...the list of effects from our 'cause' of runaway transportation seems endless.

No one WANTS to give anyone asthma. No one WANTS to have a plate of food travel 2,000 miles. No one WANTS to force companies to outsource manufacturing jobs. We hold our nose and just do it because everyone else is doing it. Because it is expected.

Identify your SYSTEM(s)

It's about the SYSTEM we have developed.

Refine Your Systems

So what's the 'solution'?

Reduce Your Footprint by 50%

That reduction requires sacrifice by each of us.

Some Green Marketing Solutions to Consider...and Implement 

Reduce transportation. Increase localization.

Reduce blindness to excesses. Increase truth in marketing.

Reduce stuff. Increase personal relationships.

Reduce loopholes and compliance. Increase personal responsibility.

Reduce footprints on the earth. Increase real life connections and solutions.

Everyone's system is different. Only you can design a better approach that is less wasteful, more respectful of this real, closed system world.

It's up to each of us -- and it's no longer an option. We're in an emergency. There is no "free shipping". Everything has a cost whether or not we know what it is. What will you and I do about it?


Read more details about green business practices...and green marketing  at CaliforniaGreenSolutions.com



Product Donations Must Meet EPA Labeling Guidelines

Green marketing and product labeling for EPA compliance In 2007 the U.S. EPA fined The Clorox Company $95,000 for allegedly distributing an unregistered and mislabeled Chinese version of Clorox Disinfectant Bleach, in violation of federal pesticide law.


The company’s Los Angeles production facility donated the illegal disinfectants to Los Angeles charities in 2005 and 2006. The products were intended for Asian export, so the labels lacked adequate English-language directions for use, hazard and precautionary statements, and the required statement "Not Registered for Use in the United States of America."

"Unregistered pesticides meant solely for export must not be donated, sold, or otherwise distributed in the United States," said Katherine Taylor, associate director of the Communities and Ecosystems Division for the Pacific Southwest region. "Clorox did not give EPA the opportunity to review these labels to ensure the protection of human health and the environment. Recipients of charity deserve the same level of protection from pesticidal risk as all other users."

READ MORE
Does international pressure really affect the survival of domestic manufacturers? 

Does it have the same effect regardless of size? 

A new study released by the Office of Advocacy, The Impact of International  Competition on Small-Firm Exit in U.S. Manufacturing, provides answers.  The  study finds that changes in exchange rates affect the smallest of
manufacturers, those with fewer than 20 employees, but have limited a impact  on larger manufacturers.  Manufacturing firms in high-tech industries felt less impact from international pressures than low-tech industries did.

Increased international pressures in the form of currency exchange rates lead to increased exit rates among very small manufacturers (those with fewer than 20 employees).

Slightly bigger manufacturers (20-499 employees) are less sensitive to changing conditions in the international marketplace.

Hightech industries are more insulated from international pressures than low-tech industries are.

Highlights

At the national level, exit rates among overall small manufacturers showed little fluctuation between 1990 and 2004. They had large variations across firm sizes and industries, however.

Exit rates of firms with fewer than 10 employees hovered around 14 percent from 1990 to 2004, around 7
percent for firms with 10-19 employees, and around 5 percent for firms with 20-99 employees and 100-499 employees.

Apparel firms with fewer than 10 employees had the highest exit rate, at 22.3 percent;

The exit rate was lowest for firms in the beverage/ tobacco industry with 100-499 employees, at 2.9 percent.

The determinants of exit generally differed by firm size category between 1990 and 2004, but there were some consistent factors. Mirroring conventional wisdom, growth in the overall economy reduced exit, while increases in labor costs increased firm exits.

Consumer goods industries had higher rates of exit among small manufacturers.

In low-tech industries where import penetration is significant, a strong dollar leads to an increased likelihood of exit for small manufacturing firms with fewer than 20 employees.

For the smallest size class of manufacturers studied (firms with 1-9 employees), the impact of exchange rate effects were greater in the 1990s than in the 2000s.

Changes in an industry’s import share were not statistically significant for firms with 20-499 employees; it was negative but not consistently statistically significant for firms with 1-19 employees across the two time periods of analysis, the 1990s and 2000s.

With the results showing some differences between the decades of the 1990s and 2000s, effects of international competition seem to be changing over time. 


A full copy of this report is available at:  http://www.sba.gov/advo/research/rs320tot.pdf,

The research summary can be found at: http://www.sba.gov/advo/research/rs320.pdf.

The full text of this report and summaries of other
studies performed under contract with the U.S. Small
Business Administration’s Office of Advocacy are
available on the Internet at www.sba.gov/advo/research.
Copies are available for purchase from:
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