Recently in Green Direct Mail Category
GreenPrinter has put together a solid green printing strategy. They offer a variety of FSC certified paper stocks for your diverse needs -- from weights to finishes. They offset transportation by purchasing offsets. They participate in their local green business certification program as well as FSC certification. This is good! I always love to see a company's growth in their green strategies and I've watched GreenerPrinter for several years.
My hat is off to this greener approach to resource management and quality business service.
Eco-friendly design, printing and online print ordering from GreenPrinter
Conduct your printing online using recycled papers and a green certified company. GreenerPrinter delivers green quality printing and design and they're 100% Wind-Powered via Renewable Energy Credits (REC's).
That's why in addition to featuring recycled papers exclusively, GreenerPrinter also:
- Adhere to the strict environmental standards of being a locally Certified Green Business.
- Operate on 100% Wind Power through investments in Renewable Energy Credits (REC's).
- Print using only water-based coatings and soy & vegetable based inks.
- Offset the carbon emissions of our shipments through the purchase of carbon offset credits.
- Adhere to the practices outlined in GreenerPrinter's FSC Chain-of-Custody Certification.
- Eliminate dangerous chemicals and compounds from the GreenerPrinter production facility.
- Invest in printing technologies that reduce makeready and ink wash-ups, and eliminate plate processing.
Berkeley, CA 94710
http://www.greenerprinter.com
100% of Printed Postcard Products Now Chain-of-Custody Certified
Carlsbad, CA, June 19, 2008 - Modern Postcard, a provider of postcard products and full-service direct mail, announced that it has received chain-of-custody certification from both the Sustainable Forestry Initiative® (SFI Inc.) and the Forest Stewardship Council (FSC). Both certification programs are designed to ensure that paper used in printing is obtained from forests that are managed in an environmentally responsible manner.
"We are thrilled to receive these certifications as we continue to strengthen our commitment to environmental sustainability," said Steve Hoffman, founder and CEO of Modern Postcard. "We continue to lead the way by being one of the first printing companies that is able to certify that 100% of printed products shipped or mailed from our facilities for our clients are fully certified. Our dual chain-of-custody certification empowers our customers to make educated choices about the products they purchase and helps them demonstrate their own environmental commitment."
The SFI sustainable forestry is a standard based on principles and measures that promote responsible environmental behavior and sound forest management including measures to protect water quality, biodiversity, wildlife habitat, species at risk and forests of exceptional conservation value. For more information about the SFI program, visit www.sfiprogram.org.
The Forest Stewardship Council promotes environmentally appropriate, socially beneficial, and economically viable management of the world's forests. It accredits independent third party organizations who can certify forest managers and forest product producers to FSC standards. For more information about the FSC program, visit www.fsc.org.
Chain-of-custody (COC) is the path taken by raw materials from the forest to the consumer, including all successive stages of processing, transformation, manufacturing and distribution. Chain-of-custody certification by both of these organizations means Modern Postcard has a tracking system in place that identifies the amount of certified, uncertified and recycled content in the forest products it purchases, uses or sells.
"With COC certification we will be able to service the increasing market demand for environmentally-friendly products which is good for our clients, good for our industry, and good for our forests," said Jason Anderson, Director of Manufacturing for Modern Postcard.
Located in Carlsbad, Calif., Modern Postcard is a full-service provider of postcard products and direct mail services, as well as emerging direct marketing applications and Web-based solutions to efficiently manage and execute campaigns.
Here are a number of resources and perspectives for understanding how to pitch bloggers.
Matt Haughey: How to Pitch Bloggers
Getting to First Base: Social Media Marketing Playbook (e-book)
Pro Blogger: 21 Tips on Pitching Bloggers
Stowe Boyd: The Growing Backlash Against PR Spam
Historically, its higher price had prevented widespread use.
Reducing is the number one way to conserve our natural resources...and our way of life. One easy way to reduce your use of trees and the great amounts of water that papermaking uses... is to change the kind of paper you buy and use. Use higher percentage RECYCLED paper!
Because of cost issues with recycled paper and seeing the need to help improve usage of recycled content paper, the Recycled Products Cooperative was created in 1999 with two goals in mind:
(1) To leverage purchasing power of members to reduce pricing, and
(2) To educate buyers on the importance of using recycled paper and other products.
The Co-op is committed to bringing about transformations within the marketplace which conserve trees and other natural resources.
The Cooperative was originally one of numerous creative and progressive programs under the umbrella of the Solana Center for Environmental Innovation. The Solana Center is a non-profit organization based in Encinitas, California. For 25 years the Solana Center has been a leader in addressing and finding creative solutions to many of the environmental challenges both locally and globally. To find out more about the Solana Center and its other programs, visit www.solanacenter.org. Last year the RPC spun off on its own and is now a for profit corporation. Although we have changed our tax status our guiding principals are still based on saving environmental resources.
Another informative resource is...
Environmental Paper Network -- a resource for purchasers, environmental organizations, industry, and individuals. The Environmental Paper Network is a diverse group of environmental organizations joined together to support socially and environmentally sustainable transformations within the pulp and paper industry. The Network developed the Common Vision as a framework to guide necessary shifts in production and consumption.
The Green Press Initiative is to help those in the book and newspaper
industries better understand their impacts on endangered forests,
indigenous communities, and the Earth's climate. GPI also works with
those in the industry to implement solutions, and to provide the tools
and resources necessary to support industry transformation.
Cell phone messages save paper and ink, as well as distribution transportation. They provide consumer convenience and are available 24/7, wherever the consumer wants to shop. This is a great solution for local consumer businesses with national market and brand visibility.
Think...Mobile Phone coupons.
Carvel, the ice cream retailer will now let mobile phone users send text messages to company spokesmammal "Fudgie the Whale" and receive in return a coupon for a blended coffee drink and a chance to win a 42-inch TV.Cell phone users who text "FUDGIE" to short code 78247 through July 31, 2008 will get a coupon for one of Carvel’s new Arctic Blender drinks.
OTHER Mobile Phone Coupon Applications: How about on-site, or "in the shopping mall" Point of Purchase mobile phone offerings?
Bath & Body Works announced it is offering coupons to its customers via mobile phone.
Cellfire
Cellfire Wins E-Tech Award For Innovation In Consumer Mobile Applications at CTIA Wireless 2008Brent Dusing, CEO of Cellfire says Cellfire 3.0 is the latest version of Cellfire’s mobile coupon and discount offer service that enables consumers to easily find, store, and use many discounts across multiple merchants and locations directly on their mobile phones. Unlike text-based offers, Cellfire’s application-based service is like a coupon wallet that consumers can access on demand to discover and use discounts specific to their geographic area. New merchants and offers are added on a regular basis.
Features in Cellfire 3.0 include an enhanced user experience, external offer discovery, 1-to-1 offers, and the ability for consumers to save on groceries with mobile grocery coupons.
Cellfire is headquartered in San Jose, California. For more information or to download Cellfire, visit www.cellfire.com.
Shipping Services
"On May 12 the USPS will adjust prices for our shipping services — Express Mail, Priority Mail, Parcel Select, Parcel Return Service, and International Mail. For the first time our pricing includes commercial volume and contract prices, rebates, online price reductions, and other new incentives."Mailing Services
First-Class Mail, Standard Mail, Periodicals, Package Services, and Special Services. The average increase by class of mail is at or below the rate of inflation as measured by the Consumer Price Index.
A First-Class Mail stamp will be 42¢.
For more information, visit the US Postal Service Price Increase
